RWorld Launches Only a REALTOR® Commercial on Buyer Representation
Before signing the closing papers, getting mortgage approval, negotiating a new roof, inspecting the home, and way before signing the buyer agreement, we were perfect strangers…
Our new commercial, “Perfect Strangers,” seamlessly aligns with our previous commercials while delivering an essential message for today's consumers: the critical value of buyer representation, a cornerstone of real estate transactions.
Broward, Palm Beaches & St. Lucie Realtors® Leadership and Staff were compelled to create a new commercial as the real estate industry was thrust into the spotlight nationwide.
Watch Perfect Strangers
Highlighting the need for buyer representation
Stemming from the NAR Lawsuit and Settlement, we gathered data and conducted in-depth research to shape this impactful message. We aim to emphasize the significant and irreplaceable role REALTORS® play in mitigating risks for their buyer clients, who are invested emotionally and financially in purchasing their new home. "Perfect Strangers" is not just a continuation of our narrative—it is a powerful reminder of how REALTORS® are indispensable in the home-buying process, providing their clients a sense of security and peace of mind during a very sensitive and vulnerable time.
Reaching millions of consumers across Southeast Florida
-
Cable TV
Broadcasting the Perfect Strangers Commercial from Fort Pierce down to Hollywood. Consumers will see our commercial on major networks like HGTV, Fox News, MSNBC, and more.
-
Connected TV
Reaching consumers on their Smart TVs while they watch popular channels like ESPN, AMC, Sling TV, Disney Plus, and Hulu. We are also running the commercial in Spanish via Connected TV.
-
PBI & FTL Airports
We are launching animated ads in the baggage claim areas of the Fort Lauderdale/Hollywood airport and Palm Beach International during the first and second quarters of 2025.
-
Social Media
You will see several static, carousel, and animated ads on Facebook and Instagram. We will use social media for prospecting and retargeting ads while driving traffic back to our consumer website.
-
Realtor.com
Consumers are starting their home search on popular online platforms like Realtor.com, so we are advertising directly on the site and reminding them of the value of a REALTOR®.
-
Programatic Ads
We are reaching consumers on hundreds of websites, such as Home Depot and the Palm Beach Post. Our ads will use geo-fencing data and be visible to people considering buying a home.
-
Paid Search
Google paid advertising is one of the best-performing platforms that we have seen with our previous campaigns. We will use keywords and metadata to drive impressions back to Onlyarealtor.com.
-
Consumer Website
We anticipate that thousands of consumers will be directed back to our website on a daily basis. The information on our site promotes the value of a REALTOR® and the value of the MLS.
Frequently asked questions
-
The latest commercial will air on major networks, cable, connected TV apps, social media platforms, branded content outlets, and realtor.com and be displayed at Fort Lauderdale-Hollywood International Airport and Palm Beach International Airport. It will also reach the ever-growing Hispanic community in South Florida, and the commercial will be produced in Spanish.
-
The fourth commercial, Perfect Strangers, will launch on December 11th.
-
Yes, we created a Spanish version of our new commercial and are running ads directly to Spanish-speaking consumers on Connected TV Channels.
-
The campaign will run until the end of June of 2025.
-
Yes, we have talking points for our members and leaders. We encourage our membership to help tell our story with one unified voice. You can access talking points here.
-
Yes, we have Zoom backgrounds and social media graphics. Members of Broward, Palm Beaches & St. Lucie Realtors® are welcome to use these materials in their original and unaltered format.